Smart Home fixture for Best Buy USA
Retailers are having issues with explaining in a engaging, clear and approachable way the idea of Smart connected Home. Google in collaboration with BestBuy requested a fixture design which would include Google's smart products and show how those "talk" to each other. Process of designing this piece had multiple stages, infinite amount of turn arounds and options since the retailer wanted to test it and make sure their customers Get It.
The end result is a combination of standard graphics and illustration. Following three stages of involvements: Attract, engage and commit - the main header is kept as a standard Google Home header for familiarity, the Engage panel is where the story is being told in a fun way, supported by Commit section listing tech specs and prices. This combination make a coherent and pleasing display of Smart Home collection.
Service
Print, 3D & Illustration
Client
Google
BestBuy
Year
2019











